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西安邁出中國IT零售終端發(fā)展新模式的歷史性腳步

西安邁出中國IT零售終端發(fā)展新模式的歷史性腳步

頤高集團、西安賽格集團從競爭到合作，開啟中國IT消費新時代

hspace=0 src=http://www.ego.cc/Upimages/200879125010.jpg align=baseline border=0></SPAN></B></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-para-margin-top: .5gd align=left><SPAN style=LINE-HEIGHT: 150%; FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 10.5pt><SPAN style=FONT-FAMILY: 宋體>   </P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>    近日，做為中國</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>連鎖第一強的頤高集團和中國</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>賣場</SPAN><SPAN lang=EN-US><FONT face=Calibri>10</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>強之一的西安賽格集團歷史性地進行合作，雙方共同出資</SPAN><SPAN lang=EN-US><FONT face=Calibri>5</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>億元人民幣在西安傳統(tǒng)的雁塔路靠近南二環(huán)路一帶將打造西安頤高電腦城和賽格</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>國際中心兩座全新的電腦賣場，再加上原有的賽格</SPAN><SPAN lang=EN-US><FONT face=Calibri>1</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>2</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>3</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>期，未來總面積超過</SPAN><SPAN lang=EN-US><FONT face=Calibri>10</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>萬平方米的超級</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商圈即將在西安市雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二環(huán)一帶形成，預(yù)計未來這一商圈將集中西安</SPAN><SPAN lang=EN-US><FONT face=Calibri>90%</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>以上的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)品交易量，并通過渠道整合和全球</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>品牌廠商資源的聚集效應(yīng)，成為中國西北</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)品交易的核心區(qū)域，輻射新疆、甘肅、寧夏、陜西等省區(qū)，引領(lǐng)未來</SPAN><SPAN lang=EN-US><FONT face=Calibri>5——10</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年中國</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)品的消費增長，形成繼北京中關(guān)村、廣東華強北</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>天河路、華東徐家匯</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>文三街之后的“中國</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>第四極”。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>眾所周知，自</SPAN><SPAN lang=EN-US><FONT face=Calibri>1998</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年中國進入“電腦賣場時代”以來，十年間全國涌現(xiàn)出數(shù)百家大中型專業(yè)電腦賣場。電腦賣場做為中國獨特的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)品渠道模式極大地促進中國</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)業(yè)的快速發(fā)展，符合了中國人的消費習(xí)慣和消費特點，對于</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)品的流通和普及有著巨大的作用。但隨著</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>行業(yè)的幾次重組洗牌，</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>市場的逐漸飽和，行業(yè)利潤的逐步下降，全國電腦賣場之間的競爭也越來越激烈，甚至出現(xiàn)了同一個城市的同一條路上出現(xiàn)八、九家大中型電腦賣場的情況。電腦賣場之間的惡性競爭和低水平、各自為政的重復(fù)建設(shè)，嚴(yán)重消耗了</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>產(chǎn)品的廠商、經(jīng)銷商資源，不利于</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>業(yè)的健康、快速、可持續(xù)發(fā)展，也不利于形成良性、和諧的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商業(yè)氛圍。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>正因如此，由頤高集團、西安賽格集團經(jīng)過兩年的醞釀，終于達成合作協(xié)議，雙方以相互入股的形式，共同投資</SPAN><SPAN lang=EN-US><FONT face=Calibri>5</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>億元人民幣，率先在</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>市場競爭激烈的西安聯(lián)合打造“雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二環(huán)</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>核心區(qū)”，雙方將利用各自的優(yōu)勢在廠商資源端、招商、企劃、后期營運上充分聯(lián)動，確保資源集約化，渠道合理化，多方效益最大化。</SPAN><SPAN lang=EN-US><FONT face=Calibri> </FONT></SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>根據(jù)規(guī)劃，頤高集團、西安賽格集團共同打造的西安“雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二環(huán)</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>核心區(qū)”第一個項目：西安頤高電腦城將于</SPAN><SPAN lang=EN-US><FONT face=Calibri>2008</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年</SPAN><SPAN lang=EN-US><FONT face=Calibri>7</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>月正式啟動全球招商；第二個項目：賽格</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>國際中心將于</SPAN><SPAN lang=EN-US><FONT face=Calibri>2009</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>年初正式啟動全球招商。這個兩個項目與賽格現(xiàn)有的</SPAN><SPAN lang=EN-US><FONT face=Calibri>1</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>2</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>、</SPAN><SPAN lang=EN-US><FONT face=Calibri>3</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>期形成聯(lián)動之勢，充分實現(xiàn)雙方項目整合、聯(lián)動、雙贏。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt><FONT size=3>此次合作的主要戰(zhàn)略構(gòu)想者之一，頤高數(shù)碼連鎖集團總裁<?xml:namespace prefix = st1 ns = Tencent /><st1:RTX w:st=on>劉軍</st1:RTX>認(rèn)為：西安在繼承、發(fā)展的基礎(chǔ)上，不論是經(jīng)濟社會發(fā)展、還是投資商貿(mào)環(huán)境都發(fā)生了翻天覆地的變化，尤其是<SPAN lang=EN-US>IT</SPAN>產(chǎn)業(yè)，形成了以雁塔路為軸心的一大批商業(yè)地產(chǎn)商、<SPAN lang=EN-US>IT</SPAN>廠商和渠道經(jīng)銷商以及關(guān)聯(lián)產(chǎn)業(yè)的聚集效應(yīng)。正是在這樣的基礎(chǔ)上，此次頤高集團、西安賽格集團強強聯(lián)手，投資<SPAN lang=EN-US>5</SPAN>億打造西安“雁塔路<SPAN lang=EN-US>——</SPAN>南二環(huán)<SPAN lang=EN-US>IT</SPAN>核心區(qū)”，致力于提升雁塔路<SPAN lang=EN-US>IT</SPAN>核心區(qū)的品質(zhì)，完善商業(yè)布局，帶動更多<SPAN lang=EN-US>IT</SPAN>廠商資源的有序流入，實現(xiàn)西安<SPAN lang=EN-US>IT</SPAN>消費的整體升級，形成西北乃至中國極具影響力、輻射力和消費帶動作用的<SPAN lang=EN-US>IT</SPAN>核心商圈，吸引更多的<SPAN lang=EN-US>IT</SPAN>企業(yè)落戶碑林區(qū)，讓雁塔路成為名副其實的<SPAN lang=EN-US>IT</SPAN>財富聚寶盆<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt>據(jù)西安賽格副總經(jīng)理王雪介紹，此次中國<SPAN lang=EN-US>IT</SPAN>業(yè)兩個具有</SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>代表性的專業(yè)賣場的合作，是順應(yīng)市場發(fā)展之舉，是渠道終端的創(chuàng)新之舉，揭開了電腦賣場之間走向合作、深度整合的序幕，邁出了中國</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商業(yè)新模式的關(guān)鍵一步。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>頤高數(shù)碼連鎖集團副總裁<st1:RTX w:st=on>宋冰晨</st1:RTX>認(rèn)為：當(dāng)電腦賣場從競爭走向合作之時，將產(chǎn)生極大的效應(yīng)。單體賣場，無論硬件多好，體量多大，帶來的商業(yè)價值始終有限。而多個單體賣場通過合作、整合，形成一個商圈，能夠使得資源流動和配置更加有序，能夠培育一個城市的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>消費習(xí)慣，甚至輻射周邊省市，其帶來的商業(yè)價值將是無窮無盡。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><FONT size=3><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>相信，未來的西安“雁塔路</SPAN><SPAN lang=EN-US><FONT face=Calibri>——</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>南二環(huán)</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>核心區(qū)”也將成為一個頗具代表性的</SPAN><SPAN lang=EN-US><FONT face=Calibri>IT</FONT></SPAN><SPAN style=FONT-FAMILY: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri>商業(yè)區(qū)。讓我們拭目以待。</SPAN></FONT></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><SPAN lang=EN-US><o:p><FONT face=Calibri size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 200%; mso-para-margin-top: .5gd><SPAN lang=EN-US><o:p><FONT face=Calibri size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 7.8pt 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-para-margin-top: .5gd align=left></SPAN></P></SPAN> </div> <div id=上一篇：《新華社》中國ＩＴ連鎖第一強頤高集團落戶西安
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