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翁南道董事長(zhǎng)手拓頤高版圖

----轉(zhuǎn)摘于2007-9-11《浙江市場(chǎng)導(dǎo)報(bào)》

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<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none align=center><FONT size=3><B style=mso-bidi-font-weight: normal><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt>翁南道手拓頤高版圖</SPAN></B><B style=mso-bidi-font-weight: normal><SPAN lang=EN-US style=LINE-HEIGHT: 200%; mso-bidi-font-size: 10.5pt><?xml:namespace prefix = o ns = urn:schemas-microsoft-com:office:office /><o:p></o:p></SPAN></B></FONT></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在“數(shù)碼連鎖專家”這一身份面前,翁南道既是新概念的締造者,更是傳教士式的人物。他不避諱爭(zhēng)論,在觀點(diǎn)上特立獨(dú)行。比如他覺(jué)得義烏模式只是特例,對(duì)一個(gè)普通城市中的平凡市場(chǎng)來(lái)說(shuō),哪有可以借鑒之處?</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商業(yè)王國(guó)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“數(shù)碼連鎖戰(zhàn)鼓擂,宏圖偉業(yè)始欲飛;匯聚京城王者笑,直等來(lái)日聽(tīng)驚雷”!從單體電腦城到連鎖</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場(chǎng),再到中國(guó)數(shù)碼連鎖三強(qiáng),翁南道所率領(lǐng)的頤高集團(tuán)以其前瞻性的戰(zhàn)略思維、系統(tǒng)化的運(yùn)營(yíng)架構(gòu)、創(chuàng)新型的企業(yè)文化締造了一個(gè)屬于并領(lǐng)先于這個(gè)時(shí)代的數(shù)字王國(guó)。與諸多</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場(chǎng)相同,頤高誕生于一個(gè)充滿機(jī)遇與挑戰(zhàn)的年代,</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>業(yè)界正迎來(lái)她的青春期,井噴式的增長(zhǎng)帶來(lái)的是渠道的變革,也帶來(lái)了零售終端模式的不斷嬗變。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>當(dāng)北京“硅谷”笑傲中關(guān)村,當(dāng)“太平洋”橫闖上海灘,當(dāng)全國(guó)各地的電腦城如雨后春筍般遍地開(kāi)花,頤高如所有其他</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場(chǎng)一樣,駐守一方,享受著行業(yè)變革帶來(lái)的豐厚回報(bào)。然而與眾多電腦城不同的是,頤高的戰(zhàn)略發(fā)展眼光似乎永遠(yuǎn)領(lǐng)先于任何競(jìng)爭(zhēng)對(duì)手,當(dāng)各地電腦城為競(jìng)爭(zhēng)而窮兵黷武的時(shí)候,頤高走向了橫向戰(zhàn)略擴(kuò)張;當(dāng)各地強(qiáng)勢(shì)電腦城開(kāi)始了擴(kuò)張之路,頤高卻已布局全國(guó),品牌連鎖;當(dāng)業(yè)界正在為</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>市場(chǎng)將來(lái)的生存方式進(jìn)行辯論探討的時(shí)候,頤高卻在醞釀新生代的電腦賣場(chǎng),以品牌加速連鎖,以營(yíng)銷帶動(dòng)經(jīng)營(yíng),以資源整合全面應(yīng)對(duì)行業(yè)變革。如同一輛精心設(shè)計(jì)的跑車,“未及身動(dòng),已經(jīng)步步領(lǐng)先”。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>頤高自</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2000</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年開(kāi)始便走上了品牌連鎖的道路,發(fā)展至今已經(jīng)擁有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>22</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場(chǎng),年成交額</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>220</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>億元。如今,頤高的品牌入駐全國(guó)各地任何市場(chǎng)都必將掀起一輪</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>熱潮,帶動(dòng)當(dāng)?shù)?/SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商貿(mào)流通行業(yè)的經(jīng)濟(jì)提升,并幫助當(dāng)?shù)亟?jīng)銷商創(chuàng)造財(cái)富、共享價(jià)值。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'><FONT color=blue>“亞渠道理論”</FONT></SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在翁南道及其團(tuán)隊(duì)所有的創(chuàng)新思想中,“亞渠道理論”是迄今為止頤高集團(tuán)最為重要和深刻的一次創(chuàng)新。頤高作為數(shù)碼產(chǎn)品的終端市場(chǎng)載體,在整個(gè)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商貿(mào)流通行業(yè)扮演著不可或缺的角色。頤高每一個(gè)賣場(chǎng)都是一個(gè)獨(dú)立的公司主體在運(yùn)營(yíng)市場(chǎng),他們?yōu)檎麄€(gè)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品價(jià)值鏈各個(gè)環(huán)節(jié)都提供高品質(zhì)服務(wù),從而使得頤高成為中國(guó)最具競(jìng)爭(zhēng)力的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務(wù)商。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“匯聚數(shù)碼科技、服務(wù)中國(guó)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>”成為頤高集團(tuán)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>8</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年來(lái)從成立到壯大,從壯大到成功,從成功走向輝煌的歷史寫照。這種作為第三方全面服務(wù)于</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>價(jià)值鏈各個(gè)環(huán)節(jié)的模式被頤高叫做“亞渠道模式”。通過(guò)這種模式的創(chuàng)新,頤高已經(jīng)從單純的賣場(chǎng)租賃收入為主體轉(zhuǎn)向</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務(wù)收入與商業(yè)地產(chǎn)盈利為主體并且能夠通過(guò)自身資源的整合為廠商等價(jià)值鏈環(huán)節(jié)提供前所未有的整合服務(wù)——針對(duì)廠商,頤高直接構(gòu)建全國(guó)賣場(chǎng)統(tǒng)一合作平臺(tái),將全國(guó)已有賣場(chǎng)及將開(kāi)業(yè)賣場(chǎng)的場(chǎng)地資源、廣告資源以及品牌傳播資源等融為一體,與廠商直接對(duì)接,廠商根據(jù)自身的推廣計(jì)劃和渠道狀況再分配這些資源到自己的代理商經(jīng)銷商手中。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>為此,頤高還專門成立了資源營(yíng)銷中心,全面負(fù)責(zé)與廠商的對(duì)接。在這樣的深度合作下,廠商的零售終端與品牌推廣載體得到空前加強(qiáng),并更有利于他們控制渠道和銷售的各個(gè)環(huán)節(jié)。針對(duì)分銷商、代理商,頤高則提供了完善的倉(cāng)儲(chǔ)物流平臺(tái)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>哪里有頤高,哪里就是</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品的物流集散中心</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>針對(duì)經(jīng)銷商,頤高甚至還專門成立了具有文化傳播、廣告設(shè)計(jì)等各種資源型公司,為經(jīng)銷商提供多種服務(wù)平臺(tái),在鋪位資源分配的基礎(chǔ)上提供全方位的服務(wù),確保經(jīng)銷商在頤高這個(gè)強(qiáng)大的第三方平臺(tái)上獲利;針對(duì)消費(fèi)者,頤高通過(guò)自己的管理監(jiān)控體系,確保消費(fèi)者的權(quán)益不受侵害,同時(shí)在產(chǎn)品的維護(hù)上,也在廠商保修的基礎(chǔ)上提供更為完善的售后服務(wù)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>隨著亞渠道模式不斷受到認(rèn)可,頤高開(kāi)始醞釀二次變革。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2004</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年,頤高已經(jīng)開(kāi)始準(zhǔn)備讓頤高旗下的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界網(wǎng)正式上線,并僅僅通過(guò)兩年不到的時(shí)間就成為了中國(guó)排名前三位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>門戶網(wǎng)站。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界網(wǎng)在信息資訊、用戶導(dǎo)購(gòu)、網(wǎng)上商城等多個(gè)方面進(jìn)行了有益的嘗試,初步運(yùn)作了第三方電子商務(wù)平臺(tái),讓更多的商戶在網(wǎng)上做生意,讓更多的消費(fèi)者可以足不出戶選購(gòu)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>然而,這只是初步的嘗試,真正的變革卻才即將開(kāi)始。到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年為止,頤高將擁有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個(gè)大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場(chǎng),</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個(gè)縣級(jí)小型賣場(chǎng),</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個(gè)遍布于各地的會(huì)員店。利用這些實(shí)體資源,頤高將能夠做到線上與線下的互動(dòng),真正意義上構(gòu)架第三方電子商務(wù)平臺(tái)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在這樣的電子商務(wù)平臺(tái)上,頤高將把亞渠道理論更為淋漓盡致地表現(xiàn)出來(lái)。與實(shí)體賣場(chǎng)一樣,電子商務(wù)平臺(tái)上,頤高仍然不是銷售的主體,而是充當(dāng)一個(gè)提供全面服務(wù)的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務(wù)商的角色。首先,利用其分布于各地的賣場(chǎng)體系,作為廠商、分銷商和代理商的倉(cāng)儲(chǔ)平臺(tái),并為之提供便利的物流服務(wù),解決電子商務(wù)的倉(cāng)儲(chǔ)和物流問(wèn)題。其次,利用電子商務(wù)平臺(tái)為廠商提供廣告發(fā)布和信息發(fā)布載體。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>與此同時(shí),頤高還將成為電子商務(wù)平臺(tái)中的信用中介機(jī)構(gòu),成為雙方交易的中轉(zhuǎn)平臺(tái)。最后,頤高利用其網(wǎng)點(diǎn)的分布,為廣大消費(fèi)者提供更為便捷到位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品售后服務(wù)。這種基于電子商務(wù)平臺(tái)的亞渠道服務(wù)構(gòu)架既是亞渠道理論本身的提升,又是頤高數(shù)碼連鎖盈利模式的全面升級(jí)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場(chǎng)導(dǎo)報(bào):頤高目標(biāo)中的賣場(chǎng)連鎖擴(kuò)張計(jì)劃是?</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道:到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年底,我們估計(jì)能開(kāi)到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家店。目前大部分賣場(chǎng)都集中在大城市,縣級(jí)市場(chǎng)幾乎是空白,這時(shí)候就看誰(shuí)下手快,同時(shí)也要根據(jù)不同的市場(chǎng)進(jìn)行不同的創(chuàng)新。像通訊產(chǎn)品</SPAN><?xml:namespace prefix = st1 ns = urn:schemas-microsoft-com:office:smarttags /><st1:chmetcnv w:st=on TCSC=0 NumberType=1 Negative=False HasSpace=False SourceValue=3 UnitName=g><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>3G</FONT></SPAN></st1:chmetcnv><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>出來(lái)以后,人們的消費(fèi)習(xí)慣也會(huì)有所改變,就需要體驗(yàn)式服務(wù),所以我們要緊跟主流,不斷創(chuàng)新。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場(chǎng)導(dǎo)報(bào):目前的發(fā)展制約主要是資金、團(tuán)隊(duì),還是貨源渠道?</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道:我們這個(gè)公司相對(duì)比較年輕,團(tuán)隊(duì)很富有創(chuàng)新精神,也很有活力、有激情,比較適合企業(yè)快速發(fā)展的需要。相對(duì)來(lái)說(shuō),資本可能是最主要的問(wèn)題,民營(yíng)企業(yè)、專業(yè)市場(chǎng)本身資本有限,再加上對(duì)商業(yè)地產(chǎn)來(lái)說(shuō),未來(lái)一定是需要資本支撐的。所以</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2007</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年資本對(duì)我們來(lái)說(shuō)是一個(gè)重要的發(fā)展方向。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場(chǎng)導(dǎo)報(bào):如何看待浙江專業(yè)市場(chǎng)近年來(lái)總體數(shù)量下降的現(xiàn)象?</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道:這中間有三大原因。第一,前幾年我們還在討論能不能問(wèn)政府要土地,工業(yè)用地能不能蓋市場(chǎng),現(xiàn)在這些幾乎已經(jīng)沒(méi)有可能了。市場(chǎng)的準(zhǔn)入、主宰已經(jīng)都變成了地產(chǎn)商那一方。第二,核心商圈的偏離和漂移,對(duì)政府規(guī)劃來(lái)說(shuō),我們專業(yè)市場(chǎng)毫無(wú)疑問(wèn)是被擠出局的對(duì)象,至少在對(duì)商圈定位當(dāng)中,城市再也不會(huì)把專業(yè)市場(chǎng)放到主要規(guī)劃中去。第三,專業(yè)市場(chǎng)在競(jìng)爭(zhēng)中是相當(dāng)脆弱的,傳統(tǒng)專業(yè)市場(chǎng)與那些同時(shí)擁有資本、地產(chǎn)、商業(yè)價(jià)值、品牌價(jià)值的業(yè)態(tài)幾乎無(wú)法競(jìng)爭(zhēng)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場(chǎng)導(dǎo)報(bào):你是如何看待專業(yè)市場(chǎng)的未來(lái)和研究?jī)r(jià)值?</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道:成功的會(huì)越做越成功,不成功的就會(huì)慢慢消亡。有關(guān)專業(yè)市場(chǎng)的模式,我常戲稱它是“狗娃式”,有的雖然想做大很難,但生命力頑強(qiáng),一時(shí)消亡也難。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
<P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江專業(yè)市場(chǎng)的業(yè)態(tài)不斷細(xì)分、提煉后,業(yè)態(tài)生命力不減反增。這是個(gè)很值得關(guān)注、研究的問(wèn)題。專業(yè)市場(chǎng)有太多的元素交織在一起,它是一個(gè)多方糾集的復(fù)合體,有很大的研究?jī)r(jià)值,但因?yàn)樗恰胺菢?biāo)”的,所以難度會(huì)很大。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P>
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